Before I begin today, I want to bring up
something. Back in December when I reviewed the ET commercial I asked how could
Howard Scott Warshaw make the awesome Yar's Revenge and do the poor ET game. I
received a couple of e-mails about that subject. Both Jonathan DeVowe and Jose
Olivera Jr. explains that Atari wanted the game out by Christmas and gave
Warshaw only five weeks to complete it, which isn't much time to do anything
good. I guess he's not to blame for the debacle. Anyway, thanks guys for
clearing that up. Now on to today's feature.
February is usually associated with Valentine's Day. But this year is different.
This year February is about the 2002 Winter Olympics in Salt Lake City (which is
only 30 minutes from where I live.) So this month I searched for an Olympic
sport commercial and found one. This month's ad is for Activision's Ice Hockey
for the Atari 2600, which is noteworthy for featuring the late great actor, Phil
In this ad, an everyday man played by Phil Hartman walks into a video
store and asks a clerk about the Ice Hockey game. The clerk gets Hartman
all fired up by describing the exciting action in the game, which does contain a
fair amount of violence.
CUSTOMER: "Do you have Ice Hockey by Activision?"
CLERK: "Think you're ready for it? One of the roughest video games around for
your Atari Game System? Ready to battle for the puck?"
CLERK: "To inflict fast body checking?"
CLERK: "Furious stick checking?"
CLERK: "Ruthless tripping?!"
CUSTOMER: "I'M READY!"
CLERK: "You really think you're ready for all that?"
CUSTOMER: "I'M READY! I'M READY!!"
CLERK: "Fine. Cash or Charge?"
"Excuse me, I would like the roughest toughest game you got."
"I dare you to try this baby."
This guy's gettin' ready for a bruisin'
"GIVE ME THAT GAME! Please."
If you gamers out there have a suggestion for a commercial for this column, let
me know and I'll see if I can find it. Also let me know if you know a place
where I can download old commercials (except for commercial-archive.com, which
continues to have problems >:# ).