The Christmas season is always a magical time
for the videogame industry. Companies release their top products, gaming
magazines balloon to three times their size, and holiday-themed commercials fill
the television airwaves. Since this is the Christmas issue of RT, I found a
Christmas style ad for the vault. This commercial is for (stay with me) E.T. for
the Atari 2600. We all probably heard the story on how Atari paid $21 million
for the videogame rights to E.T., only to make it the worst flop ever.
There's not much dialogue in this ad. On Christmas Eve, a couple of kids are
going to sleep for the night, and shortly after ET comes in the house, decked in
a Santa suit (you don't actually see his face). He walks over to a pair of
presents that say "Elliot" and "ET" on them, and what does he get? Why, the E.T.
videogame. He puts it in the family's Atari 2600 and starts to play just as the
kids wake up and run down to see him. Then the announcer says, "Only from Atari,
made especially for systems from Atari, the videogame that lets you help E.T.
get home, just in time for Christmas. Happy Holidays, from Atari."
"Go to sleep kids. Santa will be here, or maybe someone else..."
"Oh no. Aliens are landing."
Santa sure got a lot smaller this year.
"Just what I always wanted: an insult."
"I'm sure they won't mind if I borrow their VCS."
"He's here! E.T. is here!"
"We're sorry, Mr. Spielberg."
Of course the biggest irony is the man that designed E.T., Howard Scott Warshaw,
also designed the awesome game Yar's Revenge. Can someone tell me what happened?
I have something to ask to all you gamers out there. I have plenty of
commercials for the vault, but I can always use more. Therefore, if you have any
videofiles of commercials or know of some websites that carry them, please let
me know. It can be for any game system or title. My email is
Hal_3000@rocketmail.com. (Please do
NOT suggest commercial-archive.com. They seem to have problems there.)
Well, until next month, enjoy this holiday season. Feliz Navidad!